Coursework (50%):
Starting with the ‘PrivateFly’ article dated 8th of September 2013 by Lucy Fisher to be released on Studynet’s Module Information (Assessment verbs from Appendix 1, are underlined for clearer emphasis).
Write a single 3000 word report on the following:
1. Whilst synthesising and applying your academic reading, to information you find about PrivateFly, carry out a ‘Life-cycle’ study of the business, which critically analyses its development, from its past (including conception) to the present.
(2000 words).
2. Then continue with a discussion on PrivateFly’s future growth potential that takes into consideration the possible difficulties that might be faced managing this.
(1000 words).
Throughout, be sure to define your terms as you go.
Each submission will therefore be 3000 words (or very close) in total. More background research will be needed, over and above the article provided on Studynet, to include extended secondary research about the company and the company’s own website http://www.Privatefly.com/. Work must also be blended with and supported by appropriate syllabus related academic reading (See section 5b). Also see Section 6b and Appendix 2 for assessment criteria.
All work must be fully referenced, using Harvard Referencing to acknowledge sources. This is important in distinguishing between other peoples’ thoughts and ideas compared to your own. Point size 12, Times Roman, single line spacing, with clear paragraphing, section numbering and headings, subheadings and page numbering. Executive Summary to be included in the overall word count, however, Table of Contents, Figures, Tables and other Appendices can be used without effect on word count (But only for supporting material and not as a means to increase word count).
Submission: via Studynet only, by 9am on Monday 14th November 2016. LATE SUBMISSIONS WILL NOT BE MARKED. (Also see Section 8, p.10).
Note: Coursework must be approved by the internal and external examiner at the start of the semester in which your module is taught. When this is done, students will be notified if changes are required, communicated through Studynet ‘Module News’, ‘Module Information’ and ‘Lecture’.
Textbooks recommended for this module 2016-17
Set Text – Essential Reading
Carter, S., and D. Jones-Evans, (2012) Enterprise and Small Business: Principles, Practice and Policy, Harlow, Pearson Education Ltd
Log in to Athens through the StudyNet Learning Resources home page if you want to access the above text as an electronic resource from home.
Further Recommended Reading (Simply listed alphabetically):
Beaver, G. (2002 onwards) Small business, entrepreneurship and enterprise development, Financial Times, Prentice Hall. Dated but available second hand.
Burns, P. (2012). Entrepreneurship and Small Business. London, Palgrave.
Deakins, D. & Freel, M. (2012 onwards) Entrepreneurship and the small firm 4th ed, McGrawHill, London.
Fraser, P and Thomas, M (2013) Small Business and Entrepreneurship Palgrave MacMillan.
Note: Special Edition – Custom Publication. May be available new. More likely second hand.
Katz, J. A. & Green, R. P. (2007 onwards) Entrepreneurial small business, McGraw-Hill Irwin, London
An Introduction to the 3e was available at the following link:
https://csuglobal.blackboard.com/bbcswebdav/institution/FCC%20Content/csfiles/home_dir/externalFiles_20130401041211/library__xid-1005_5/Textbook%20Reserve__xid-13309_5/SMB__xid-3339429_5/SMB400__xid-4197036_5/SMB400%20-%20Mod%204_Entrepreneurial%20Small%20Business_4Decision%20Making__xid-5004084_5-1.pdf
Mariotti, S. (2007 onwards) Entrepreneurship: starting and operating a small business, Pearson
Also available by this author were a series of articles related to internationalization, foreign direct investment (FDI), Growth, Young Entrepreneurs, Collaboration etc.
https://scholar.google.co.uk/scholar?q=Mariotti,+S.+Entrepreneurship&hl=en&as_sdt=0&as_vis=1&oi=scholart&sa=X&ved=0CCEQgQMwAGoVChMI3Pquz6CSyAIVAkgUCh1J-AIb
Scarborough, M. & Cornwall J. R. Entrepreneurship and Effective Small Business Management (11th Edition) – a US based text, this seems prohibitively expensive!
Scarborough, N. M. & Zimmerer, T. W. (2009 onwards) Effective small business management: an entrepreneurial approach, Pearson, Prentice Hall.
Zimmerer, Thomas., Scarborough, Norman, & Wilson, Doug (2008) Essentials of Entrepreneurship and Small Business Management, 5th Ed., Prentice Hall
