SUSTAINABILITY IN GLOBAL BUSINESS

TOPIC: STEEL INDUSTRY IN INDIA

AIM: The project consists of developing a scenario for a sustainable business set ~ 45 years ahead in 2060. You should provide a rationale for a future business/industry that is plausible. You should also show that it offers an ‘innovative’ solution to a set of identified, difficult, environmental and social challenges that might exist at that time. The aim of the scenario analysis is to help you gain insights into how business can plan and innovate for the future in an uncertain world and into the far medium term. The chosen 2060 business scenario should be justified by analysis of current, emerging and future trends related to the chosen business sector and country, and take into account environmental limitations and the socio-political issues and technology changes. This should be illustrated through the creation of key intermediate milestones on a timeline that stretches from today to 2060. ‘

BRIEF

1) Title page: the title, sub-title if any, date, student name and module. Contents page: including the headings for the sections
2) Introduction: provide a brief overview of what the report contains and highlight clearly the aims and objectives. (c. 250 words) (write in the end) Make introduction after you finish entire report.
3) Sustainability Situation analysis 2060:
Discuss about the Environmental, social, technological, Economical factors on Steel industry in 2060 in India.
In a concise manner introduce the context in which the project is set. Briefly describe what will be the external sustainability drivers and barriers in your chosen Industry and Country in the year 2060. Consider the Environmental constraints, Social- economic position, Technical advances and Legal influences that you will rely upon later in the report. (c.200-300 words)
4) Business Scenario 2060:
create your own imaginative steel company (In India) then discuss about the competitive advantage. You can choose any name for your company.
Introduce the scenario set in 2060 that describes a sustainable business that operates within the Industry/ Country previously described. What is happening? (You may base this on findings from using PESTEL analysis and SWOT analysis, however these tools must NOT be included here but in the appendix only). Then present a market ‘offer’ of this company in 2060 that is plausible and ‘innovative’ and addresses the difficult environmental and social challenges of that time. Aim to describe how the company has adapted to the challenges through technological and other advances based on various trends you will have researched previously. (c. 500-800words)

5) Connect the Scenario in 2060 to today:
Discuss how your created company reached its heights plus what are the changes that took place (compare it to 2016 all the way to 2060)
Analyze how the current Industry/ Country situation with regards to the environmental and social challenges will develop toward the scenario presented above for 2060. Aim to illustrate though key intermediate milestones roughly 15 years apart. Using sustainability concepts and models aim to explain why the future business strategy will develop through the milestones you propose? In addition, reference and analyze currently published trends in the environmental, social and technical challenges you have identified for today, to explain why the future business strategy will develop through the milestones you propose. Why should certain environmental impacts be prioritized? What changes in society need to take place and why? Did the business model need to change? How are the global markets reacting? How is industry responding? What technological advancements make your scenario logical? (c. 500 -750 words) 


6) Timeline 2016-2060:

(PLEASE DRAW) provide a timeline using ‘guestimates’ of various events (see ‘backtracking’) as described above, that will have led to your future scenario. This can be a done using a diagram. (can be made on PowerPoint).
7) Bibliography: All sources need to be cited including Internet. References should be traceable – anyone reading your report should be able to follow up your references so they must be able to find them from what you’ve written. Use the Harvard system: AUTHOR LAST NAME, first name (DATE), Full Title, where published, name of publisher. 

For referencing you can use present trends for forecasting or any theories. (attached a file please refer)

HELP:

Scenario
Here are some scenario prompts to help you on your way:
. •When: The timeline between now and 2060 

. •Where: The geographical location, as well as the socio-economic-environmental setting. 

. •Who: The users and what does the industry/business cater for? (e.g. demographics, needs, 
interests, aspirations, values, range…) 

. •What: the innovation/ business offer? What strategy is the best to meet the challenges of the 
environmental limitation/s (e.g. water shortage or climate change) and or social issues in relation 
to the industry’s and country’s specific conditions in 2060? 

. •Why: the drivers/ barriers/ challenges and opportunities that will affect your industry/business in 
2060 and how have they changed since 2015? (think potential environmental and social 
impacts?) Think projecting a timeline showing intermediate milestones 

. •How: describe how the industry/business is innovative, feasible and responsive to the 
sustainability challenges of 2060.