Assignment 2
Strategic Management
Assignment 2,

Task: Investigate the given organisation to analyse its current position, evaluate the strategic options available, and recommend the strategic route.
Samsung – Smartphone giant facing challenges
You have been provided with some initial background information of Samsung’s recent market situation. This provides you with foundational information, which you should develop through other sources. You will find commentary relating to this company via the financial press (such as the Financial Times). You should complete a detailed search for further information, which will support your use of strategic models for analysis.
You are to produce a report to compete the following tasks:-
Tasks to be completed: marks
Marks

1. Analyse the current position of the organisation in relation to its competitors using the five forces framework . 20% 20%
2. Evaluate the strategic options now available to the organisation using relevant concepts and frameworks . 40%
40%

3. Recommend the strategic route forward and the methods for implementation of your chosen options. 40% 40%

There should be an appropriate balance of analysis for each of these tasks dependent upon the circumstances surrounding the organisation. You should clearly answer each task in a separate section. The maximum word limit is 2,500 words (+ / – 10%) excluding tables, charts and diagrams. This work accounts for 50% of the marks available for this module (50% from exam).
Do not spend time describing, you are asked to analyse, evaluate and recommend.
Follow good report writing style. Use a 12 point font, with double line spacing and clearly print a copy of the report in order for you to check its readability before submitting on Turnitin. Clearly mention name on the front page of report.