1- What is online value chain? Explain the online value chain for Radiohead (based on the case study) from production of content to delivery.
2- Compare online value chain and traditional value chain.
3- Critically analyse online value chain’s impact on Radiohead’s pricing strategy, and the ensuing implications for customers.
4- Is it ethical to access to “free” online content, such as music, why, why not?
5- If you were the marketing manager, what would your pricing strategy would be for Radiohead’s next album and why?

 
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