Financial statistics analysis of Poundland
Order Description
Use graph or tables to reflect financial data
4.1 One Idea per Paragraph
Each paragraph contains only one argument. If the subject matter changes, so does
the paragraph. Use as many paragraphs as you need. If you have a complicated
idea, describe it in stages using one paragraph for each stage, rather than risk losing
readers in a paragraph that is too long to hold their attention.
4.2 Sequence the Ideas
Place the arguments (and therefore paragraphs) in a logical sequence. Don’t
confuse the reader by jumping backwards and forwards or by introducing a new
argument before finishing the present one.
4.3 Short Words in Short Sentences in Short Paragraphs
Use short words, short sentences (generally no more than 20 words) and short
paragraphs and your reader will follow you more easily. Use your judgement:
sometimes a long word will be briefer or more precise than several short ones, but
there are no prizes for using two syllables when one will do! Always keep your
audience in mind and avoid overcomplicating the argument: the simpler, the better.

