To reach the economic goal of selling goods, advertising operates psychologically, communicating to change attitudes, images, cognitions, feelings, preferences or values. This leads many to judge that in the aggregate, across products, across people and..

ESSAY TOPIC – “To reach the economic goal of selling goods, advertising operates psychologically, communicating to change attitudes, images, cognitions, feelings, preferences or values. This leads many to judge that in the aggregate, across products, across people and across time, advertising has not only psychological but sociological and cultural effects also.”(Pollay, 1998, p. 7)

Arens, WF, Weigold, MF & Arens, C 2013, Contemporary advertising, 14th edn, McGraw-Hill Irwin, Boston, Massachusetts. (Please use various aspects of this book as this one is our textbook)

ACCC n.d., https://www.accc.gov.au/business/advertising-promoting-your-business/false-or-misleading-statements
Advertising Standards Board https://aana.com.au/content/uploads/2014/05/AANA-Code-of-Ethics.pdf

Please read the description of the assignment thoroughly and use scholarly books and articles. We are also asked to use three commercials/advertisements to analyse the the concept (Read the assessment instructions for further information)

 
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