E-Bussiness in Tourism TripAdvisor

Paper details:

Case and Questions in attached files
Trip Advisor Case Questions

Answer the following questions (bullet points will suffice)

1) Can hotels manage online reviews? If so how?
2) How can hotels influence the quality of reviews?
3) What are the advantages / disadvantages of reviews on Booking vs. Tripadivsor?
4) Compare and contrast the information, usability/web presentation and nature of reviews on Booking vs Tripadvisor.
5) Summarise in 4 bullet points what you have learnt in the Tripadvisor case.