This assignment requires you to write a 2,000 word assignment submission answering the following questions:
1. With the aid of suitable examples from the Jenning’s Case Study and other sources, contrast the meaning of the terms “data” and “information”. (20 marks)
2. Identify the sources of information for the analysis of the promotional activities at Jenning’s. Critically evaluate these sources and then select the sources that you feel will be most useful for conducting further analysis. (20 marks)
3. Analyse the information that has been gathered by your team about the potential impact of promotional activities at Jenning’s and summarise your key findings. (30 marks)
4. Draw up a PowerPoint presentation that you will use to communicate the results of your analysis on the promotional activities to the Managing Director of Jenning’s.

 
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