For a brand of your choice but not (Apple, Nissan Leaf, Red Bull, Samsung or any coffee shops) you are to describe

• The customer needs the product/service meets
• How it is differentiated from its competitors
• The market segments it targets and how it is positioned in that market
• The main factors in the environment thatare likely to impact on the brand.
• Outline how they might alter their marketing mix to cope with these changes

Suggested length 1500 words

 

 

 

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