Starbucks is a specialty coffee house which originated in Seattle. Today the organization has over 15,000 outlets worldwide. It sells a range of hot and cold drinks, food items and accessories.

You are required submit a report to address the following points:
1. Introduction about the company (ex. background, target customer, statistics about its sales).
2. Explain the company’s mission and vision.
3. Explain Starbucks supply chain strategy from the supplier of the coffee beans to customer delivery. Include in your answer the advantages and disadvantages of Starbucks supply chain strategy.
4. Describe Starbucks’ website in terms of reach, richness and afflation. Include in your answer how Starbucks is innovating its offer to keep up to date with competition from Cafe Nero, Costa Coffee etc.
5. Identify the business benefits of Starbucks having its own website.

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