Order Description

 

You are asked to design an infographic of a maximum of 300 words recommending how to market the R2D2 product to the UK market. Your infographic should be self-explanatory. There is no specific
format for the infographic and you are encouraged to explore your creative talent .
Task 01

Using appropriate marketing theory and relevant secondary research only (NO PRIMARY RESEARCH IS REQUIRED AND PLEASE DO NOT CONTACT THE COMPANY DIRECTLY), segment the market for the R2D2 Original
Sound Virtual Keyboard using demographic, geographic, psychographic and behavioural variables and then provide a detailed consumer profile of a suitable UK consumer target market for product.

Task 02

Give a detailed explanation of how you would position the R2D2 Original Sound Virtual Keyboard to the target market you have identified in Task 01.

Task 03

Provide detailed recommendations of the different marketing tactics that should be utilised to deliver value to the UK target market which you have identified for the R2D2 Original Sound Virtual
Keyboard

 

 

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