How does a company strategically change from a traditional marketing approach to customer targeted marketing? As Vice President of Marketing, please explain to your sales team why it is necessary that your company change from a traditional marketing approach to customer targeted marketing. Also, explain how you will change how you will change your company from a traditional marketing approach to customer targeted marketing. Since organizational change is always difficult, provide a rationale to your team for the need to change. Include a description of the most important differences between traditional marketing to customer targeted marketing and explain why those differences are important.

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