-Define retail
-What kind of retailer is camelback?

-Define wholesale
-What kind of wholesaler is camelback?

 

-Define integrated marketing communications
-Discuss CamelBak’s IMC

 

-Define advertising
-Define message strategy
-What is CamelBak’s message strategy w/ examples?

-Define Public Relations
-What kind of PR does CamelBak engage in?
-give 2 examples of CamelBak’s PR (define type & CamelBak example)

 

-Define sales promotion
-Give at least 3 type of promotion tools (define the type & an example of CamelBak doing it)

 

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