Entrepreneurial Marketing Vlog

Order Description

 

Select one organisation you believe to be using entrepreneurial marketing.

You must include the following:
A discussion of existing definitions of entrepreneurial marketing
An evaluation of how well your chosen organisation uses entrepreneurial marketing methods. For higher marks, you need to make sure you make the following clear (backed
up with evidence) in the context of your chosen organisation
What entrepreneurial marketing methods to they use?
How successfully do they implement these?
Recommendations on how they could improve their entrepreneurial marketing activities

portray a breadth of reading around the subject, which should be synthesised with your findings. Don’t assume that the Tutor knows your situation which is after all
unique to you. Quality, not quantity is the aim.
Support your work with a wide range of credible sources. A few random web links will not be enough. You need to demonstrate to the marker that you have done some
reading

Make use of the format available to you. This is a creative piece and marks will be awarded for those that demonstrate creativity. The following are actively
discouraged and will severely limit the marks awarded for use of format:
Basic presentations using presentation software (e.g. PowerPoint, Keynote, Google Slides, Prezzi, Powtoons etc) with a voiceover

Remember, you are moving away from traditional marketing techniques such as any print advertising, radio advertising , TV advertising, email campaigns, search engine
marketing, mobile banner ads etc. The emphasis needs to be on marketing methods that do not cost much money (but may require alot of time and energy), are creative,
innovative, defy convention/do something a bit different than expected.

My personal recommendation would be to choose a smaller business because it is very likely that smaller businesses will be more reliant on entrepreneurial methods, but
if you can find an example of larger business who engage in techniques you would consider to be entrepreneurial then by all means run with the idea. But it is strongly
recommended that you do not choose huge global organisations such as Apple, Google, Coca Cola etc as you may struggle to find enough content which falls under the
remit of entrepreneurial marketing.

A creative presentation needs to be creative , also i have attached the mark scheme can you follow the 70-100 section please and try to meet this criteria, if you can
answer the questions that will be going in the blog and create as stated as above should be fine

 

 

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