: Electric Car Company

DISCUSSION QUESTIONS:

1. What population around the world is ready to buy an EV? Are you ready to buy an EV?

2. What is the relationship between behavioral change and product adoption for radical innovations? Is the Th!nk vehicle a radical innovation?

3. How does Th!nk’s marketing strategy differ than Nissan’s Leaf? Than Chevy’s Volt?

4. How would you go about bringing EVs to the US market?

5. What should be the pricing structure for the Th!nk?

**Display any required Graph (in an appendix format) needed for the assignment when connecting the case study to the writing.

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