Scenario: A florist owner is struggling with the low income of the business in Marbella village. You must provide her with advice, suggestions and recommendations to boost her business. After a face-to-face meeting with him, you get the following briefing: The business has a simple logo with the written word FLOWERS on the facade. There is no presence on Internet. They only carry out a monthly mail campaign though they are not really sure about the impact of it. It is closed on Sundays. Two people are working with her, alternating every three days Just the youngest one is a digital user. There are other two similar businesses in Marbella village, with a wider offering that includes postcards and souvenirs with floral motifs. FLOWERS has the second average highest price for all its products. One of the competitors has a website where you may see the products.

 

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