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what are the challenges that foreign luxury brands may face upon entering and benefitting from the luxury market in Iran. Another central question is what might be the various opportunities that foreign firms can exploit while considering the Iranian luxury market.
Additionally, this research will also focus on secondary questions as mentioned below:
• What are the different cultural barriers that can impact management of the foreign firms in the Iranian luxury market? (Saboori et al., 2015)
• How can managers effectively identify and overcome these barriers and challenges?
• What are the Hofstede’s cultural dimensions in Iran, and how do these apply to management of the firms (Shabani, & Taherika, 2015

 

 

 

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