1. Identify the positive and negative impacts the macro environment has upon business operations, supported by specific examples. Apply appropriately the PESTLE model to support a detailed analysis of the macro environment within an organisation of your CHOICE. Frameworks for analysis: • Introduction to SWOT and/or TOWS analysis and how they can assist in the decision-making process within organisations. • Key external macro factors including the competitive environment and government intervention that influence organisations and business 2. Conduct internal and external analysis of specific organisations of your CHOICE in order to identify strengths and weaknesses. Apply appropriately SWOT/TOWS analysis and justify how they influence decision-making. (Word Limit: 1000 Max ) 3. Explain how strengths and weaknesses interrelate with external macro factors. Apply appropriately SWOT/TOWS analysis and justify how they influence decision-making.

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