The largest segment ofthe US. population, the “baby boomers,” are moving into middle adulthood and, in some cases, even
becoming grandparents. The advertising and marketing industries study this age cohort, and it has been increasing in visibility in
primetime television, print ads, and in digital advertising, pop-ups, and internet solicitation.

Find at least a images or video clips of advertising or other popular media that illustrate this point. Use a caption for each piece
of media to explain the advertisements mirror the specific physical and cognitive changes in development referred to in this
Chapter 15. Your captions should combine for a total of no fewer than 500 words.

Use at least 2 resources (other than the images or clips) to support the claims you are making. Cite these using APA formatting.
Your references need to relate to concepts learned about middle adulthood and must be scholarly/academic in nature. Use of
com websites is not appropriate.

 

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