? Analyse a media article for information.

 

? Show how marketing concepts are being used by a business.
? Use the form of an essay to discuss how and why the concepts are being used in this way Task Description.

(You need to choose your article)
Explain how the situation in the article is connected to a topic in this course. For example, an article might discuss how a company is gathering or using market
research. Outline what the company is reportedly doing and then relate this to the course content on market research. Your assignment could explain, based on the
course content, why the company is doing this in a particular way and what the company is doing similar to, or different from, the material presented in lectures and
the textbook. Be careful that you do not simply describe or repeat the content of the article. Your assignment is not a summary of the article but shows how marketing
concepts are at work in the organisation you read about.

 

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