Advertisement Review
Critically evaluate a food- or nutrition-related advertisement. The advertisement can be from television, magazine, newspaper, or internet. You may use the Internet
to research the product being sold. Be sure to include the following in your paper:1. How the advertisement attempts to influence food choices.2. What audience is being targeted? 3. What attributes of the product are emphasized? 4. What mechanism is used to hold your attention? 5. How factual is the information? 6. What is used to lend credibility to advertiser’s claims? 7. What part of the truth remains undisclosed?8. How effective is the advertisement?
Your report should be 2-3 pages of 12-pt double-spaced text with 1”-margins. You must submit a hardcopy of the report by the due date indicated below. Also include a
copy of the advertisement if it came from a magazine or newspaper.
Due Date: Thursday, September 7 at the beginning of class.
Also, to help those people who do not know what the TA expects in the paper I have attached a sample paper along with the grade. If anyone turns in the exact same
paper as the attached Advertisement Review, they will get ZERO points for the paper. Plagiarism under any circumstances is not permitted. If you are still having
troubles come by my office and I will help you.
HN&F 1269/19/14
Advertisement Review
In my HN&F 126 class we were required to evaluate a food-related advertisement. The advertisement was evaluated on its attempts to influence food choices,
what audience is being targeted, what attributes of the product are emphasized, what mechanism is used to hold your attention, how factual is the information, what is
used to lend credibility to advertiser’s claims, what part of the truth remains undisclosed, and how effective is the advertisement. Aquafina bottled water is the
food-related item evaluated in this paper. The commercial attempts to influence people to buy Aquafina bottled water by promising it contains nothing. They say there are no minerals, calories, or fat
in their product. Also, the background of the commercial shows water from the bottle being poured and flowing down the screen to a glass. This is designed to give
the viewers a visual impression of how pure Aquafina is that it contains nothing. The audience being targeted is people who are concerned with their health. Since most people in this country are concerned with their health it makes sense to
target them. Because Aquafina promises nothing in their product these people will think it is better for them than other bottled water products. The only attribute of Aquafina being emphasized is the promise that it is so pure that it contains nothing. They say there are no minerals, calories, or fat
in their product. In the commercial they repeat both of these facts several times. The mechanism that is used to hold your attention is basically looks. In the commercial they have a young man standing on stage telling the audience about
nothing. Also, the background of the commercial shows water from the bottle being poured and flowing down the screen to a glass. This visual is to make the audience
think how pure it is. The information on their product must be correct because they showed a close-up of the nutrients on the bottle and it had zeros on each category. They give
credibility to their product by comparing it to tap water and other bottled fuel. The commercial tells the audience that these other waters are not a good as theirs
because they contain minerals. But, they never show any evidence of this. All you have to go on is their word. Some things in the commercial remain undisclosed. Like the fact that people need calories, fats, and minerals in their diet. Also, they did not show any
other nutrient labels from other products to prove their fact. In the commercial they said that their product did not contain calories or fat. I do not know of any
water, unless it is flavored or nutrient enhanced, that contains calories or fat. At first I did not think that Aquafina’s commercial was very convincing in trying to get people to buy their product. They did not give enough proof in my
mind that their product was better than any other bottled water product. But, I was surfing the Internet the other day and found some information on Aquafina. It
turns out that sales from Aquafina have risen 71% since airing their new commercials on nothing. Normally I do not pay much attention to commercials period because you cannot believe anything they say most of the time. But when I do I am shocked. I could
not believe that a company was trying to sell a product based on nothing. The fact that their sales went up 71% since airing those commercials surprises me even more.
Do people really think that if a product contains nothing it is good for you? Sometimes the public just amazes me in their logic.
The Grade for this paper was 90%.
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