A brief background to the organization and its environment (10 marks) (250 words)
A brief background to the organization and its environment (10 marks) (250 words) Guideline:(What is the type of industry?What is the home-base of this company?What is the mission statement of this company?What is the line of product/service that this company is selling?Which overseas markets does this company serve?)
2. An Introduction to the focus of the report (the issue)(10 marks) (200 words)Issue of the essay: The central issue of this essay is to examine why and how UNIQLOStand out from other brand in terms of high retention employee rate and outstanding
customer service.
Guideline(What will you learn from looking at this chosen issue? Why do you think this issue is important/justified to be learned in culture context?How and what does this company done to make this issue happens?
3. Theoreticalframework A brief argument which explains/justifies why you have chosen Mckinsey 7S Model instead of 1 Harrison model that you considered but have rejected(10 marks) (500
words)
GuidelineWhy not choose Harrison model, it include four categories: task, power, and person cultures.It can only explain important categories of four culture. E.g. the power is not important because the decision making of organization structure are not centralization
4. Explain model main concept(def.) :Mckinsey 7S Model250w
GuidelineAn explanation of your chosen theoretical framework that you will use to analyse the organization, including its main concepts(20 marks)(250 words)(What is the major elements and DISCUSS CHARACTERISTICS OF EACH CULTURAL ELEMENT Paste the model into your assignment)
Mckinsey 7S Model:StrategyStructureSystemsShared ValuesSkillsStyleStaff5. ApplicationAn analysis of the issue which uses the chosen theoretical framework and concepts (30 marks)(1500 words)
GuidelineMckinsey 7S model analysis are focus to customer service, it not focus to marketing
Mckinsey 7S model 5.1 Strategy (4 days work per week of UNIQLOIn japan)>decrease turnover rate *detail to explain 4 days work per week and * Although the cost is high, but turnover rate is decrease, proved it is successful
5.2 StructureIt must use annual report to study organization structure (centralization or share the power and what is effect of employee such as Can frontline staff reflect their
opinion?)
5.3 (work operation) Systems: way for learning of employee(e.g. how to share How to share ideas to front-line employees, so that different country of Uniqlo are consistent, there will not be a big difference in different country.
5.4 Shared Values: best customer servicewhat is their core value (mission and vision)and how to practice such as how to give professional advice to customer.
E.g. they provide workshop to role play, and keep communication with front line staff and manager
Cut cost and sustainability are not related to shared values
5.5 Skills: interpersonal skill of retail
what interpersonal skill of retail they teach for serveprovide seminar to exchange opinionsecret customer
5.6 Style:their management style is Innovation, for product development
5.7 Staff-It can search by annual report, such as what training and Monitoring system, what is the effect if the staff not fulfill-turnover rate are low-fast track system (describe that how many year to be a manager by front line sales-to prove how many people can go to japan take the training
6. Conclusion 100w
7. Recommendation:200wPromote 4-day work for each country of UNIQLOProvide similar training andMonitor for part time staff Choose best staff and Offer reward; Punishment for the bad service
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