BBC1 marketing report, with using website of Mediatel as main data source, supplemented with information gathered through other publicly available sources,
answer as many of the following questions as the available data allow you

Order Description

 

write a media report of the UK media outlet –BBC1, with using the website of Mediatel as main data sources. (e.g., company annual reports, trade journals, news
sources, Ofcom research, Office for National Statistics) answer as many of the following questions as the available data allow you (not necessarily in the given
order):

1. Using recent yearly data, how does the performance of your media outlet, as measured through viewership/circulation data, compare with the rest of the product
market (as you have defined it)? What percent share of the market does it hold?

2. How has your media outlet performed over the past 10 years (or over any other medium- to long-term time-period that you deem relevant for the purpose of the
analysis)?

3. Does the socio-demographic profile (age, gender, social class) of your media outlet’s viewership/readership differ significantly from the rest of the market and/or
from the UK population at large? Has it changed significantly over the years? If so, how can this be accounted for?

4. Does the performance data of your media outlet show significant seasonal variation? If so, how can this be accounted for?

5. How is your media outlet likely to perform in viewership/readership terms in the next 5 to 10 years? Explain the assumptions that have informed your forecast (e.g.,
consideration of change in technology, economy or consumer preferences) and (if relevant) the forecasting technique used.

In answering some of these questions it might be appropriate to also take into account the performance of your media outlet’s online ‘off-spring’ (e.g. the website of
a newspaper).

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Formatting and other requirements:
? You must keep a record of the raw data that you have used in your report and be prepared to provide it on request.

? On the cover page, please provide the module title and the module code, the assignment title, your name and student ID, and the chosen media outlet.

? Please add page numbers to your document.

? Please provide the source of any research or data that you use for your report in an appropriate manner. We are not saying you must use ‘scholarly’ referencing (e.g.
Harvard referencing as specified by the University) for this assignment. Just indicate where you have used research in your text and where it’s from, and use the same
system all the way through your report. For instance, you could use ‘footnotes’ or ‘end-notes’ (Microsoft Word allows you to do this very easily – see here).

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Mediatel registration and log in instructions:
? Go to mediatel.co.uk
? Click on ‘Log in’ in the top right of the screen
? Click on ‘First time user? Create an account’
? Complete the form using the registration key: 5Q4D-QVAM-8TD2-425C
? Please use your westminster.ac.uk email address
? Click ‘Register’ and you will receive an email with instructions to complete the registration and log-in (make sure you check your junk mail folder if you did not
receive the email)