I. In details, apply the SWOT analysis. PEST analysis. the 7 S model concept and the 7 steps of marketing strategy on Zain Group. (20 Points)
2. In details, explain the underlying conceptual differences between the company’s corporate strategy, business strategy. and functional strategy of Zain Group. (10 Points)
3. Use Ansoff Matrix to explain the attractiveness of the related and/or unrelated diversification expansion strategies and market segmentations of Zain Group. (10 Points)
4. Use the 5 Porter’s forces model and the product life cycle and the distribution channels to describe the attractiveness of Zain Group industry. (20 Points)
5. Describe the generic strategy, the strategic synergy. positioning & pricing, marketing mix, and perceptual mapping of Zain Group. (10 Points)
6. Based on the inter-organizational relationships: in details define and explain Zain’s position within its industry and analyze the underlying concept of its existence in the industry. Remember, you need to think of all relevant forces within the industry. (20 Points)
7. In details explain the strategic tactics, product positioning & pricing of Zain in comparison with its rivals. (10 Points)