You have been hired as a consultant by a small pizza company. They heard about an ad used by Eagle Boys Pizza and want to make a similar (but not identical) ad that makes a statistical comparison between two pizza companies. Write a memo to the company’s CEO describing how this small pizza company could conduct such a study and make claims that focus on one of the company’s strengths, such as the amount of toppings, speed of service, or customer satisfaction.

Include the research question(s) you would propose to address and the different variables that should be recorded as part of the study (both what you would measure and how you would measure it). Additionally, describe which statistical methods you would use after the data is collected and how you would determine if your results show statistical significance. Include which graphical and numerical summaries you would report to help address your research questions.

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