Marketing Strategies

Order Description

Evaluate the feasibility of a brand of your choice expanding into a new overseas market of your choice
and discuss your marketing strategy recommendations for entering the new market.
In terms of content, your plan/essay may include some/all of the following elements:
• Situation analysis, micro-macro environment, customer analysis and competitor analysis.
• Consideration of cultural dynamics; both internal company culture, as well as international culture.
• Identification of main barriers and most suitable mode of entry to the new market.
• Discussion of competitive positioning strategies.
• Discussion of specific marketing mix elements, communication strategies, promotional plan
potentially including advertising, PR, incentive or other promotional plan elements.
• New product development strategies in light of competitive positioning.
• Key issues/challenges identified and recommendations based on evidence.
What is in your plan is up to you. It needs to be original, enticing and most of all, likely to achieve the
desired strategic results.

My brand of choice is Twitch, they want to expand to Asia.
https://www.businesswire.com/news/home/20150803005462/en/Twitch-Announces-New-Global-Infrastructure-Event-Presence

References
West D., Ford J., and Ibrahim E. (2015). Strategic Marketing: Creating Competitive Advantage, 3rd edition. Oxford Press, UK. ISBN 978-0-19-968409-0
Hooley G., Saunders J., and Piercy N. (2012). Marketing Strategy and Competitive Positioning, 5th Edition. FT Prentice Hall, UK.
Blythe J. (2003). Marketing Strategy, McGraw-Hill, UK.
Cravens D. and Piercy N. (2006). Strategic Marketing, 8th Edition. McGraw-Hill, UK.
Ranchhod A. and Gurau, C. (2007). Marketing Strategies: A Contemporary Approach, 2nd Edition, FT-Prentice Hall: UK.
West D., Ford J., and Ibrahim E. (2010). Strategic Marketing: Creating Competitive Advantage, 2nd Edition.Oxford Press, UK.