Order Description
You are a member of the Human Resource Department of an organisation that shares a number of features with the organisation in ONE of the three scenarios that follows. Your task is to:
i. Choose ONE scenario and identify a real world organisation that bears some similarities with the one based in the scenario.
ii. Identify and research the sector your organisation is located in.
iii. Analyse the cause(s) of labour problem, primarily the skills gap outlined in your chosen scenario. This will contribute to the rationale for producing a new role.
iv. Propose an additional role with the aim of solving the problem based on your understanding of the skills gap outlined in your chosen scenario.
v. Articulate the human resource solution by creating an appropriate job profile/person specification followed by details of your recruitment initiative.
Scenario B
Company B is a well-established market research company. The company has had a Top 10 market share in the UK. It specialises in TV media research helping TV executives make programming and marketing decisions by collating market data, conducting focus group and providing analysis and recommendations.
A Board member of the Company has recently been invited to a conference on artificial intelligence (AI). The Board member was most inspired after attending the conference. Yet, she has also become very anxious about how complacent, and perhaps backwards, Company B is in the deployment of AI. The Board member has had a discussion with fellow Board members and decided to put aside some budget to look into the following:
• Uses of social media data.
• Uses of Big Data analysis.
• Application of automation.
• Development potential from TV media to other media.
• Development potential from advising on programming and marketing decisions to communication strategies.
• Strategies related to the above to move the Company forward.
The Board member has invited a Human Resources colleague to look into the objectives set out and how to make use of the budget set aside. If you were the HR colleague, what role would you create for the Board to achieve the above objectives?
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