, Kodak, is different in that it explores a well-publicized event that occurred in the past. We will not assess what Kodak should do now, but rather, ‘What might they have done differently,’ and, ‘Why didn’t they?

What was Kodak’s strategy (traditionally) and why was Kodak so successful?
What were the key issues facing Kodak?
What were Kodak’s key strategic shifts and why did they fail?
What could management have done to improve the outcomes for Kodak?