Description

• Identify a high involvement product you have purchased recently and using your understanding of the academic theories and concepts introduced in the module reflect on the decision you made to purchase it. • Discuss the extent to which you engaged with each stage of the consumer decision-making process, identifying any aspects of consumer behaviour theory that you believe to have had some relevance to your decision at each stage. • Draw from theory learned over the course of the module to illustrate factors (internal and external) which may have influenced your decision.