BUSINESS

 

Order Description

 

1.
Post your refined hypotheses. At minimum, make sure that the “who” part of your hypotheses state clearly what “beachhead segment” of potential customers that you will
now interview to start testing hypotheses.

Your “beachhead segment” should meet the criteria described in Presentation Slides for Week 2, #35-40.

Begin validating your restated hypotheses through interviews with suitable third parties.
2.
If your business is a B2C (business to consumer) model, interview 5 potential consumers.
If your business is a B2B (business to business) model, interview 3 expert informants: either professionals working in the industry that would be knowledgeable about
the problem you solve, or decision-makers from potential customers.
DO NOT ask your participants what they think of your hypotheses. Instead, refer to Presentation Slides for Week 1 #54-57. Your objective is to understand how much
people feel the pain you are trying to solve, and how they behave in response to the pain. From the slides, “good questions” can be:

•“Why do you bother?”
•“What are the implications of that?”
•“Talk me through the last time that happened.”
•“What else have you tried?”
•“How are you dealing with it now?”
•“Where does the money come from?”
•“Who else should I talk to?”
•“Is there anything else I should have asked?”
BAD questions would be:

•“Do you think it’s a good idea?”
•“Would you buy a product which did X?”
•“How much would you pay for X?”
•“Would you pay X for a product that did Y?”

3. post to Week 2 Q1 (restated hypotheses). What evidence confirms the “who”, “problem-solution fit”, and “because” parts of your hypotheses? What evidence disconfirms
the “who”, “problem-solution fit”, and “because” parts of your hypotheses? BE VERY BRIEF (i.e., bullet points)