Write a case study of a business organization of your choice. Your case should identify a strategic challenge the firm faces and analyse the behavioural factors affecting its ability to
respond to that challenge

Order Description
Task
Write a case study of a business organization of your choice. Your case should identify a strategic challenge the firm faces and analyse the behavioural factors affecting its ability to respond to
that challenge. Use behavioural concepts and theory to:
(i) explain and evaluate the underlying challenge facing the organization and
(ii) outline suitable courses of action for dealing with the challenge based on your analysis.
MUST use Toulmin method of logic to present your arguments
Rather than write in a classic essay style (i.e., introduction-main body-conclusion), you should aim to use the claim-evidence-warrant-counterclaim-rebuttal structure. This structure is more direct
and forces the write to articulate clear claims (a thesis, position or argument) and focus on providing evidence for those claims.
You can read more about the Toulmin method at Purdue University’s Online Writing Lab: https://owl.english.purdue.edu/owl/resource/588/03/

List of Theories that can be used: (At least 3 of them if possible)
Bounded rationality
Cognitive inertia
Selective perception
Upper Echelons theory
Threat rigidity Effect
Overconfidence
Strategic decision making

Case Study Topic: Motorola, blackberry or any better choices