Write 1 paragraph using material from Content Rules Chapter 9 and 10, no citations are necessary, just read the chapters and respond to the information below.

Choose a topic that your customers would likely react to, and strive to make it informative, creative and something that sells the business and/or personal identity brand. While you write your paragraph, anticipate the reaction of your customers, and consider how you might respond. What types of negative feedback do you think might come from your topic?