Paper details
This paper is super easy, just answer following questions based on the Case I uploaded.(No introduction and conclusion needed just answer the questions) 1) Why, historically, has the soft drink
industry been so profitable?
2) Compare the economics of the concentrate business to that of the bottling business: Why is the profitability so different? 3) How can Coke and Pepsi sustain their profits in the wake of
flattening demand and the growing popularity of non-CSDs? 4) Given the nature of Coke’s and Pepsi’s capabilities, what other industries might be realistic for them to successfully enter? Would you
suggest they enter any of these industries? Why or why not?