Why would companies fall short in terms of public opinion of their overall CSR efforts.
If any of these companies falls short in terms of public opinion of their overall CSR efforts what is the reason? Is it a communications issue (they aren’t promoting CSR as part of their brand)? Or is it that their CSR activities do not make enough impact to mitigate other negative impressions caused by the effects of their business activities? What should these companies do to improve a) their reputation as Socially Responsible Companies and b] their actual CSR
 

 
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