Visual Merchandising analyze
Order Description
So far, we have covered visual merchandising concepts and strategies that are mostly applicable to brick-and-mortar retail stores. However, this assignment is designed
to analyze apparel retailers’ online visual merchandising strategies as online shopping environments have become significant parts of sales and consumer shopping
experiences.

Go to the two apparel retailer websites of your choice and shop for a product. For example, if I were shopping for sports bras, I would visit Victoria’s secret,
Lululemon, Athlea, Gap body because they offer similar quality of products. The form attached will provide guidance for you. From the information you gather, you are
to come to some conclusions about each retailer’s online visual merchandising strategy. Give as much detail as you can. For each retailer identify:

1) the retailer’s target market
2) types of products
3) your first impression of the main page
4) the layout & the product density of the website
5) visual aspects of the design of the website
6) product presentation methods
7) promotion
8) consistent image across all channels
9) conclusions on the retailer’s online visual merchandising strategies
10) recommendations