Topic: Trial Essay
Order Description
3.1 Trial Essay
This essay will help you to prepare for writing your 3,000 word academic essay during Phase 3 as well as helping you to learn about different approaches to pricing. It is your opportunity to put into practice skills such as academic writing, analytical and critical thinking skills as well as referencing.
This assessment is worth 10% of your marks in Phase 3.
The Task
In an essay of no more than 1500 words, discuss cost-based pricing and two other pricing strategies in a competitive environment, briefly critically analysing each in the context of Johnson’s quote.
Learning Objectives
This task will help you to:
?Structure an academic argument
?Understand different approaches to pricing
?Collect, evaluate and use information from published sources to support an argument
?Develop your written voice as an academic
?Use appropriate referencing
Resources
?The chapter on “Individual Decision-Making” in Volume One and the chapters on “Pricing Strategies; Understanding and Capturing Customer Value” and “Demand and the Consumer” which you will find in Volume Two of the textbook
?Information in the Study Hub Online on essay writing and referencing
?Supporting information in the Weekly Learning Block
Notes
We will be checking similarity on this assessment.
What are we looking for?
To pass this assessment you MUST:
?Submit an essay that considers cost-based pricing and at least two other approaches to pricing
?Provide references for your sources
To achieve a higher grade in this assessment you SHOULD:
?Make a submission that clearly demonstrates understanding of cost-based pricing and at least two other approaches to setting prices
?Include some critical analysis of each approach in the context of Johnson’s quote
To achieve a grade at the highest level you COULD:
?Provide accurate and complete referencing using the Harvard system
?Include evidence of wider reading
?Use the work of credible and recognised authors to examine the arguments for each pricing approach
?Draw in real-world examples (referenced where appropriate) to illustrate your arguments
Submission
You need to submit your work via your Learning Community BREO site by 11.59pm on Friday 8th January 2016, which is at the end of the first week back after the Christmas Break. However, please don’t leave this until the first week to complete; you will be very busy!
Feedback
Feedback will be available via Turnitin by Friday 29th January 2016.
Mitigating Circumstances
If you are going to have difficulty submitting this assessment on time due to exceptional circumstances you should contact the Student Engagement Team as soon as possible. You can phone them on 01582 489622 or visit the team in the Campus Centre Level 2. Alternatively you can complete an online application for mitigating circumstances at:
https://www.beds.ac.uk/studentlife/student-support/academic/extenuating
Reference
Sachakamol P, and Chih-Hung L (2015) ‘Enhancing Value-added Processes for Packaging Related Printing Industries in Thailand’, Management, Knowledge and Learning Joint International Conference 2015, Italy 2015, TIIM. Accessed 7 December 2015 at https://www.toknowpress.net/ISBN/978-961-6914-13-0/papers/ML15-059.pdf
