Topic:
tourist resort in Australia – Great Barrier Reef
Each group is to prepare a written report (in report format of approximately 3000
words) and an oral presentation (in PowerPoint format) of approximately 15
minutes duration, outlining the following:
- Executive Summary with key findings and recommendations
- Clear and concise description of the market in which the organization operates
- Summary of the marketing environment (both micro and macro-environmental forces and trends)
- Detailed description of how the market is (or may be) segmented and a statement of the
segment(s) that the organization is targeting.
- Brief discussion of the behaviour of customers in the segment(s) identified above
- A description of the marketing mix being used by the organization to target these segments
- A recommendation for improvements to the organization’s marketing effort.
Do the part 6 and 2 slides for part 6.
3 picture Lecture note as following:
