Order Description
Growing a social media base requires sport marketers to offer engaging content to prevent people from tuning out.
A few strategies listed in the text (Hardy, Mullin, & Sutton, 2014) that assist in driving behavior involve:
Authenticity of voice and varying of voice
Listening
Learning
Optimizing (testing)
Delivering
As an athletic administrator, how will you utilize social media to accomplish each of these five strategies?
Support your statements with evidence from the Required Studies and your research. Cite and reference your sources in APA style.
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References
Mullin, B., Hardy, S., & Sutton, W. (2014). Sport marketing (4th ed.). Champaign, IL: Human Kinetics.