- Provide a brief overview of the case to set the key themes to be explored
- identify the generic position that guides the company activity
- Use Bowman’s clock (using products/services to illustrate the way the strategy is being met) to structure the analysis of strategic position
- Come to a clear understanding of the company’s position. They need to clearly determine how and why a differentiation strategy has been developed
- Use rivals sparingly to clarify the strategic intent of the company. Should avoid overcomplicating models
- Identify and consider the relevance of a range of stakeholders that are impacted by the case study
- Map the positions of main stakeholders and analyse the impact on the company
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