• Discuss at least one (1) successful and one (1) unsuccessful examples of the use of IS/IT for gaining or enhancing competitive advantages.
• Highlight some success factors for the successful example.
• What are some lessons learned (i.e., what went wrong?) for your unsuccessful example
• Suggest some internal (e.g., organizational, individual, and management factors) and external factors (e.g., market, industry, social, economic, technological and political/policy factors)
influencing the success or failure of organisations’ attempts at gaining and enhancing competitive advantages? Are internal factors more important than external factors? Or the other way around?
• How can competitive advantages gained via IS/IT be sustained?