The product using are selling is g.o.o.d Kid mad city by Kendrick Lamar

SELLING – MKTG: 104 – INDIVIDUAL PROJECT WRITTEN PAPER Objective – The objective of this project is to apply the theoretical concepts as presented in the text to a practical application of the initial stages of the selling process. For this project’s purposes, the selling process includes, but is not limited to, identifying the features and benefits of your product, finding and qualifying leads, and writing an introductory sales letter. The finished product is to be typed and grammatically correct. The term “product” is used interchangeably for product and/or service. The minimum length of this project is three typed pages. Preliminary — 1. What is the product (or service) that you are selling? 2. What are your products features? List them. 3. What are your products benefits? List them. 4. Who are your competitors? List them. 5. What differentiates your product from your competitors? 6. What similarities does your product have with your competitors? 7. What is the SIC I NAICS code for your industry? Qualifying Leads — 1. Develop and list 20 legitimate leads for your product. Use and cite at least three different sources of leads. One source must be internet based (print relevant internet page). Provide supporting documentation for all sources. 2. Describe how you will find out if this lead has a need for your product? Verify through independent means that this lead has a need for your product (do not contact the lead). 3. What is your criterion for qualifying the leads and/or pinpointing the prospects? Cite the sources. Secondary Preparation 1. Pre-meeting information gathering: list 4 SPIN questions to ask prior to your meeting. 2. Pre-meeting: Prepare a Value Proposition for your product, and include 4 features with benefits. 3. Pre-meeting: Obtain a relevant newspaper/magazine/internet article to be used in developing rapport with the client. (Attach article with topic highlighted). 4. Assume you have a scheduled appointment–type a one-page, double-spaced letter of introduction including, but not limited to: the address sent to and sent from, date, and a subject line, greeting & salutation. Further, a confirmation of your scheduled meeting, a proposed agenda, a request for their feedback on the agenda, a relevant “seeding” article for their perusal (attach copy), and other relevant information concerning the product. In the same letter of introduction, please include a “follow-up” statement with your contact information e.g. phone number, e-mail address. Meeting Call Objectives: Prepare your call objectives. List by category: one primary objective, two secondary objectives, one minimum, and one optimistic call objectives for your meeting.