1.       Do Americans spend too much for drugs?

 

2.       Should the pharmaceutical industry become more regulated? If the government buys the rights to patented drugs and then distributes the drugs to the public, will the costs for pharmaceuticals be reduced?

 

3.       Is acquisition the most effective method to increase market share for pharmaceutical companies?

 

4.       When one of the major pharmaceutical companies planned the development of a new drug, what was the minimum revenue it would need to generate?

 

5.       Does the competition by generic drugs against the brand name drugs impact the innovation of new drugs?

 

6.       What is minimum value of new drugs that the pharmaceutical industry must introduce every year to avoid shrinking?

 

7.       What world markets should the major pharmaceutical companies be targeting?

 

8.       What are the critical success factors (CSFs) for the pharmaceutical industry?

 

 

 

 

 

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