Topic: “The Marketing Mix (4ps) is still an essential marketing tool for any organisation” Critically discuss this statement using examples where relevant.
Order Description
You are required to produce an essay addressing the above question, and your essay should be supported by relevant theory. All sources referred to in the essay should be fully referenced. Your
essay is to be word processed using a 12 point font and one and half line spacing.

Assessment Criteria:
1.Structure, style and presentation
Effective selection and organisation of information to answer the specific requirements of the task.
Logical essay structure and coherent writing style.
Appropriate presentation of references and any supporting company/industry documentation.

2.Depth of understanding of issues related to the question
Appropriate application of relevant theories and concepts within the context of the requirements of the assessment.
Essay content clearly and explicitly linked to the requirements of the task.

3.Balance between description and critical analysis
Appropriate interpretation of literature gained through research and its application to the specific requirements of the essay.
Critical evaluation of theories relating to the essay question.

4.Quality of research and use of sources
Identification of relevant theories and concepts from the academic literature.
Evidence of research relating to these relevant theories and concepts.
Appropriate synthesis of a range of material that addresses the specific requirements of the essay question.