The impact of social media on restaurants

Order Description
The following are my research question:
To What extent does social media influences consumer’s choices on restaurants?
How does restaurant utilize viral marketing to raise awareness?
How do they measure the impact of social media marketing brings to their business?
Restaurants and shops history, they have been serving and bringing people food providing needs
I would want to have some background information about social media marketing.
I am trying to produce a result that shows social media has positive impacts towards restaurants, whether it is in terms of customer relation and especially if
possible to prove that it helps the restaurant to increase sales. I also want to show that small or local restaurant can benefit greatly from social media campaigns,
via interaction on whether Twitter, Facebook or Instagram to improve customer relation and build up a loyal customer base.
I also want the literature review to prove that social media is the way forward and show that it is better than the traditional, printed media as well as TV
advertisement.
In addition, I would like to see if theres any example of previous academic journals that provides measurement of success in terms of likes, shares, retweet, follows
etc.
PS: feel free to include anything that you think it is related to my topic.
PPS: Can you please provide a draft or half completed draft for me to have a look by 24/4?