How the media system similar to each other? Uk created the first framework – and then Germany adapted the uk’s model. Actors who bring forward Europeanization: Court and Commission prefer negative integration. EP instead fights for ‘positive integration’? Industry: divided by… countries? Or is the main cleavage public-private business? Second point: mechanisms of Europeanization. Legal instruments, benchmarking, transfer-conditionality, ….. Outcomes:…regulatory competititon? Re-regulation? Winners and losers… the counterfactual: how would have the state of play been absent the EU? Sweden is a loser because UK groups regularly bypass Swedish advertising law. Would globalisation have produced the same outcomes?

 

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