: Music: the business models from creation to listening

Order Description

 

A proposal for a 60 page specialized masters thesis, from a marketing/start-up/new technologies perspective. The topic is initially in French, for which the English
translation is “Music: the business models from creation to listening”. The main question to be addressed by the thesis/dissertation, already approved by the school,
is “What kind of business models need to be developed to in order to improve the failing profitability of the music industry for artists, record labels, distribution
channels, and talent and event managers” The structure requested by the school is supposed to be made of 5 parts:

– Introduction
– Part I: current situation analysis (subsections: key actors (artists, labels, majors, distributors, tour managers, agency, etc.), the market, etc) | needs to address
a certain comparison between the traditional and post-internet/actual industry models , also needs to include an analysis of current business models in thre industry
under the subsections provided
– Part II: The case
– Part III: Challenges
– Conclusion / Recommendations

Note: all parts to be given tiltes relevant to their respective content. Titles should hint and be a sort of teaser for what’s to come withing the body.

Note 2: paper should discuss several separate hypotheses for viable more profitable business models (e.g. a consolidation of the market through M&A? Collaborative /
cooperative models, rethingking the whole concept of intellectual property, etc.). once discussed, reasons should be provided for the chosen recommendation(s) chosen.

They also asked to analyse at least 20 examples of business involved in the music industry between creation and listening in order to use them in the analysis of the
thesis. These examples should not be explicitly discussed in the body of the thesis but be added in the Appendices section as “analysis sheets” about half a page or so
on each of them except if more is needed.

They also explicitly requested to discuss disintermediation and/or reintermediation.

In addition to all the included in thesis proposal attached, would like to include in the thesis the following elements, in no specific order:
– Positive contribution of technology to the success and evolution of music industry especially during the 20th century
– Piracy and the internet
– the effect of the rise of streaming services and piracy on consumer behavior and behavioral habits
– the contribution of streaming to the shrinking of the music industry until 2015 and it being the major factor in the reversal of the trend for 2015 and 2016
– the losses incurred by all the relevant music streaming services (e.g. spotify, e.g. coundcloud, etc)
– consumer power to switch music service providers easily / market competition
– power of Apple & Google and linking it to the mobile v/s desktop users of the internet
– risks of online streaming for the consumer.

Very Important: four companies to also have the business model analysed for in addition to the ones provided in the thesis proposal document:
– Soundcloud
– Spotify
– Beatport
– Bandcamp

Should be in the Appendices section:
– “Analysis sheets” half pagers for the different companies Business model studies
– Any graphs or extracts that may support the analysis and reasoning behind the Thesis

DRAFT IS NEEDED IN 2 DAYS : COMBO ORDER : THESIS (60 pages) and CASE STUDY (17 pages)