Sustainability-led Marketing

Order Description

Report : For this two companies (can be in the same or in different industries) are compared and contrasted in terms of how each address issues of sustainability-lead marketing. A Report Brief is
provided which provides guidance –with reference also to the grading of presentations .Due date: Monday of Week 11, Max: 2000 words (excludes appendices and bibliography) 70% of module grade
Rationale This part of the course work will develop and assess each student individually in terms of their research and analytical skills pertaining to exploring their chosen organizations in term
of their SLM practices-actual and/or potential. It provides the opportunity for students from either and both pathways to discuss their linkage for theoretical and practical standpoints, through
constructs discussed and examples provided.

Reports which include evidence of primary research (such as by way of an interview held, the systematic gathering of
questionnaire responses and/or observations etc.) as well as secondary research are likely to receive additional credit. . In addition, credit will be given for evidence of appropriate use of
subject-specific terminology, and attempts at evaluation and/or criticality (based on articles/texts) in the Report.