–Please read the attached short case and write 3 pages in total. No more than 2 to answer the “Question” part, and no more than 1 page on “Analysis part”. and also complete the financial analysis (revise budget and simple NPV) on the excel sheet attached.

–Important:
1. Please include concepts of evaluating a new business ventures. Include using performance measures such as ROA, ROE, ROI, ROS, market share, cash flow, NPV and so on.
2. Please include: As a senior executive, what are the most important things you want to understand about the financial impact of a new business venture?
3. Please don’t summarize but analyze in depth.
4. Please include detail financial analysis
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