Assignment Questions
1. Using an appropriate analytical framework, analyse the key macro-environmental factors(PESTLE) that can influence McDonald’s strategic activities and discuss the likely implications of these factors on the firm.

2. Using appropriate strategy frameworks (Ansoff Matrix) identify and evaluate the different strategies that McDonalds has adopted to revitalise the brand and grow its profits.

3. McDonald’s has decided to focus on the highly competitive coffee market and compete against established coffee chains such as Starbucks. Recommend appropriate strategies (Porters Generic Strategies) that the company can adopt to succeed against such established competitors as Starbucks and Cost Coffee among others.

ASSESSMENT CRITERIA
• Demonstrate clear understanding of the relevant theoretical concepts and principles
• Convincing, clear and concise analysis of and in using relevant concepts and principles in the context of the information provided
• Ability to synthesize and to form creative responses
• Evaluation of issues
• Effectiveness of problem solving
• Ability to present the required information in an acceptable format
• To support an argument draw in evidence as well as assertion. Make extensive use of external information sources to support your answers where necessary.
• Refer to the Case Study given. Include other references.
• Think about structure.

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