Strategic Management & Leadership on Alibaba
Order Description
WRITE ON ALIBABA
For this company,explain how successful you think it is and discuss the strategic reasons behind that success. Your explanation should include something about the
contribution of leadership to the company. Go on to suggest strategies and/or actions for ensuring success in the future.
The assignment should be written in Arial ,11pt,left justified,1.5spacing.
Introduction (100- words)
o Overview of the company
o The nature of the business
o Challenges faced
1. Definition of Success (300 words)
What is the meaning of success?
How to measure the success (Must Use Balance Scorecard)
How do you know they are successful?
Customer satisfaction report,sales figure, share price,awards etc. Quantitative, show data. Use MINTEL as one of the reference.
**DON’T COMBINE POINT 1 & 2**
2. Reasons for Success (300 words) (give 7-10 reasons)
3.Internal Analysis (800words) 30% of the mark [compulsory to use below 3 ]
Value Chain
Core Competencies
VRIN Framework
4.Contribution of the leader (500 words)
To be a person: For etc Alibaba=Jack Ma, Apple=Steve Job
Example: Transactional leadershio
5.Review of the strategy used (600 words) CHOOSE TWO Strategy.
Growth Strategy
International Strategy (Does Shangri La does well internationally?)
Competitive Strategy
Collaborative Strategy
6.Analysis of the future (500 words)
PEST analysis- how the environment will affect the sustainability of the company in the future?